Amazon case study Essay Example | Topics and Well Written Essays - 750 words

Amazon case study - Essay Example evolution includes change of ownership as everyone is incorporated since the owners decides issues based on the long terms motivated by the excess opportunities available in the modern world due to development in technology, labor quality increase over the times since hiring and placement must be done to acquire competent efforts who can pursue diversification in all aspects. Companies diversify in different ways. Some uses the same line of products to produce more known as the related diversifies while others chose to go different line known as the unrelated diversifiers. Thus those who chose to be in the same line tends to make more profit than the firms that deviate to other goods since the companies diversifying in similar products tends to specialize and produce quality goods which can compete relatively in prices at the market. Amazon is a company that is customer obsesses ion and tries to satisfy them by all means since they are the key to the growth of the firm hence participates in various inventions to improve productivity (KENNY, 200). The organization also believes in spending the right way to achieve self-efficiency of the diversification, increase sales volume and become more resourceful and innovations to all sectors in the company. Amazon chose to diversify into unrelated business so as to expand their growth and the evolution as gone over times. The company was started as an online bookstore selling but that has since changed over the times. The company has now incorporated diversity in other areas which includes, software’s, MP3s, video games electronics, food to consumers, music CDs, video tapes, equipment, fashion and many more. The company also has got a multi-product strategy in the market as it plans to enter the sale of air tickets online and hotel rooms. The company has since acquired a substantial share of the market of the bookstore. However as a result of the diversification, the sales volume has greatly reduced over the times