EasyJet plc and British Airways Research Paper Example | Topics and Well Written Essays - 1500 words

EasyJet plc and British Airways - Research Paper Example esayJet plc is growing from strength to strength. easyJet plc's working capital position is very strong. BA's stability can be threatened, if there are sudden adverse circumstances like the 9/11. It could find itself unable to meet its current debts if the receivables become uncollectible. Gearing has improved in BA by 23.5pp. However, easyJet has resorted to borrowing to fund the capital expenditure. However, the key operating data in BA are encouraging and will appear to provide a firm footing to lift itself out of this prevailing troubled circumstances. Despite the current circumstances, BA is continuing to invest in operating assets to improve its value-added services, which it considers to be the backbone and introducing cost reduction schemes to minimize the financial burden arising from the magnitude of operating expenses. The improvements as seen on the operating data are welcome news to the Senior Management at BA. If the trend continues BA will be on its way to the financial recovery. easyJet plc Consolidated financial and operating data Year ended 30 September Change (unaudited) 2006 2005 % Key performance indicators Return on equity (1) 10.1% 7.1% 3.0pp Profit before tax per seat () (2) 3.32 2.38 39.6 Revenue per seat () (3) 41.66 38.66 7.8 Cost per seat () (4) 38.34 36.28 5.7 Cost per seat excluding fuel () (5) 28.36 28.78 (1.5) Seats flown (millions) (6) 38.9 34.7 12.1 (http://academia-research.com/files/message/603169_EasyJet%20annual_report_2006.pdf) British Airways 2005-06 2004-05 Group results Revenue m up 9.6% 8,515 7,772 Operating profit m up 26.8% 705 556 Profit before tax m up 20.9% 620 513 Attributable profit for the year m up 19.6% 451 377 Net assets m up 48.5%...It could find itself unable to meet its current debts if the receivables become uncollectible. Despite the current circumstances, BA is continuing to invest in operating assets to improve its value-added services, which it considers to be the backbone and introducing cost reduction schemes to minimize the financial burden arising from the magnitude of operating expenses. The Core competence of easyJet plc is the winning combination of 'low cost with care and convenience'. Low cost is by far the most important component. Convenience is not only about their award winning website but also the network of centrally located airports, which give their customers quick access to where they want to go. The Core competence of BA is in being an Internet age airline with online systems and features that make the travel experience simple and hassle free. Providing superb customer service and products, which their customers want is at the heart of our business. The main activities of the Company and its subsidiaries are the operation of international and domestic scheduled and charter air services for the carriage of passengers, freight and mail and the provision of ancillary services. The key achievements of easyJet plc have been given prominence, cleverly projecting and differentiating itself and gaining mileage in image building.